Economy / Society

The festivity of 15 August in Italy

The Italian ice cream maker Algida is famous for its commercials set in the Italian summer.

Officially, in Italy 15 August is the feast of the Assumption of Mary, but you’ll find really few people in churches that day, unless the weather is really horrible.

For the Italians, 15 August is Ferragosto, a day dedicated to the worship of beaches and of the seaside, or more generically of vacation.

So sacred is this unofficial festivity that the decision by the managers of a plant to ask their workers to work on Ferragosto, on a voluntary basis, due to a sudden surge in orders drew some criticism even in a country still stuck in the crisis. About one hundred workers showed up, but their decision reportedly drew some hostility from their colleagues.

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