Economy / Uncategorized

Will unsophisticated economy save Italy ?

Mr Flavio Briatore with his wife Mrs Elisabetta Gregoraci.

Mr Flavio Briatore is probably the most controversial Italian entrepreneur. The international public could remember him as the former manager of the Renault Formula One team, or as the former boyfriend of top models Naomi Campbell and Heidi Klum.

On Tuesday he was invited in the prestigious Bocconi University in Milan, the traditional forge of Italian managers, to offer to the students some career advice. He told them to accept humble manual jobs or start very simple, traditional enterprises, for example pizza restaurants.

One can’t help but ask if Italy is really so plagued by over-sophisticated enterprises. There are no computer makers, no mobile phone makers, no big software houses, little research and innovation. The only successful sectors are, indeed, highly sophisticated: fashion, luxury goods, luxury boats, high quality food and beverages.


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