Italians love cars. After all, they were the symbol of the country economic boom in the Sixties. In general, only schoolchildren and pensioners use the public transport.
Like every love, it has a big part of irrationality. Fuel is very expensive in Italy, and so is the compulsory car insurance. Traffic jams are frequent, and to find a free parking spot is often a nightmare.
That’s probably why the introduction of car sharing in Milan by a German company was unexpectedly successful, with more than 40,000 people registered to use a pool of 450 cars. According to the company records no other European city – including London, Paris and Berlin – fared better in the start-up phase.