Holiday have something of a collective ritual in Italy. People will usually take leave from work in August and go to the beach.
In the Sixties, the first such mass holidays were a symbol of the booming economy.
This year, the months of May and June have been exceptionally cold and rainy, especially in the North, and some meteorologists go as far as predicting ‘a year without a summer’.
The main factor ruining the traditional Italian holidays is not the weather but the crisis, however.
According to a SWG poll commissioned by the Association of Retailers, one Italian in two will not go on holiday, in comparison to 4 in 5 in 2010.